About HOAEXP

Africa travel, built from the field

HOAEXP was born from years of travelling, studying and building relationships across Africa. Today, we design private journeys, safaris and expeditions with the knowledge that only comes from being on the ground.

HOAEXP L.L.C-FZ
Dubai-based Africa travel company
8+ years field exploration
Selected local partners

How the project began

The idea behind Heart of Africa Expedition was born in 2017: to combine a passion for travel with a project able to enter the African travel ecosystem in a more conscious and less extractive way.

In 2018, Stefano began developing the project from the Zanzibar archipelago, working as a digital nomad while travelling, studying destinations and building the first foundations of what would later become HOAEXP.

The deeper the project moved into Africa, the clearer one thing became: the continent could not be understood from brochures, assumptions or distant market logic. It had to be studied on the ground, through people, routes, seasons, logistics, mistakes, long journeys and real collaboration.

Stefano Marra during field exploration near a waterfall in Africa.
Field exploration became the foundation of the project: routes, seasons, logistics and local realities had to be understood directly on the ground.

From exploration to travel design

Years of field exploration changed the project. What began as an idea became a travel company shaped by direct experience, local relationships and a more realistic understanding of how Africa travel actually works.

HOAEXP today designs private journeys across Africa for travellers: luxury safaris, expeditions, Kilimanjaro climbs, beach extensions, cultural routes and multi-country itineraries.

Field journey

On the ground since 2018

HOAEXP is continuously shaped by what happens in the field: changing logistics, new routes, partner relationships, lodge inspections, park conditions and the real rhythm of travel across Africa.

Stefano travelling by train while researching overland routes in Africa.
Travelling routes, not just selling them.
Stefano during a lodge site inspection at Puku Ridge.
Selected partners and lodge inspections are part of the work.
Kilimanjaro seen during East Africa field research.
East Africa field research adds practical context to route design.

Route intelligence

Africa is not planned from a desk

A route that looks simple on a map can change completely on the ground. Roads, seasons, park access, flight links, guide quality, lodge standards and timing all matter. This is why HOAEXP keeps building knowledge directly in Africa.

Field observation during a rhino walking experience.
Safari routes depend on timing, field conditions and responsible proximity.
Stefano during heritage field research in Egypt.
Africa travel also means heritage, culture and context beyond safari.

Why travellers choose HOAEXP

Field experience

More than eight years of first-person exploration, route research and destination study across Africa.

Selected local network

A strong collaboration network with local operators, lodges, guides and travel partners.

Fewer unnecessary layers

We reduce unnecessary intermediaries between travellers and trusted local partners, helping identify better and more suitable options.

Personal planning

A real person follows the planning process, from the first idea to the final booking details.

Tailor-made approach

Every journey is shaped around timing, route, comfort level, interests and the realities of the destination.

Founder authority

Founder-led field knowledge

Stefano Marra

Founder & CEO, HOAEXP L.L.C-FZ

Since 2018, Stefano has been exploring Africa on the ground, building itineraries, local relationships and travel solutions based on direct experience, real logistics and continuous field updates.

View Stefano's LinkedIn profile
Stefano Marra at Africa Tech Summit Kigali.
Continental relationships, field learning and business ecosystem knowledge inform the way HOAEXP works.

What we design

Each journey is built around route, timing, comfort, interests and the conditions that make each destination work in practice.

Luxury safaris
Private and tailor-made journeys
Kilimanjaro climbs
Beach extensions
Cultural and heritage travel
Multi-country expeditions

A more conscious way to travel in Africa

For us, travelling in Africa is not just about adding destinations to an itinerary. It is about choosing the right route, the right timing, the right partners and the right level of depth for each traveller.

We believe tourism works better when it respects local expertise, reduces unnecessary distance between travellers and the people who host them, and creates value beyond the booking itself.

Travel with depth, timing and responsibility

The goal is not to add destinations to an itinerary. It is to design travel with depth, timing and responsibility.

Stefano observing Victoria Falls during field exploration.
Victoria Falls, scale and field experience: visual proof of a project built through direct exploration.

Company details

HOAEXP / Heart of Africa Expedition is operated by HOAEXP L.L.C-FZ, a Dubai-based company designing tailor-made travel experiences across Africa.

HOAEXP L.L.C-FZ

Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.

Tax Registration Number: 104762263200003

info@hoaexp.com

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